AMAZON BRAND STORE :: AMAZON A+ & BRAND STORY :: DIGITAL ADVERTISING
Red Kap is a heritage workwear brand that offers apparel for many industries. In the Spring of 2023 they went through a full rebrand. While working at Macarta (an e-commerce agency), I was tasked with applying their rebrand across all of their designed Amazon content.
Amazon Brand Store
All established brands have their own brand store within Amazon's site. I built Red Kap's rebranded store from scratch to put an emphasis on shopability, merchandising of key products, and highlighting trademarked technologies.
Amazon Brand Story & A+
The brand story and A+ content are featured below the fold on Amazon product pages and are an opportunity for custom merchandising, and going into more detail about the brand or product.
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LABELED FROM THE BRAND & FROM THE MANUFACTURER
Using Amazon's ad inventory, I created several sets of ads to target different audiences both on and off Amazon.