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AMAZON BRAND STORE :: AMAZON A+ & BRAND STORY :: DIGITAL ADVERTISING

Red Kap is a heritage workwear brand that offers apparel for many industries. In the Spring of 2023 they went through a full rebrand. While working at Macarta (an e-commerce agency), I was tasked with applying their rebrand across all of their designed Amazon content. 

Amazon Brand Store

All established brands have their own brand store within Amazon's site. I built Red Kap's rebranded store from scratch to put an emphasis on shopability, merchandising of key products, and highlighting trademarked technologies. 

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Amazon Brand Story & A+

The brand story and A+ content are featured below the fold on Amazon product pages and are an opportunity for custom merchandising, and going into more detail about the brand or product.

*SCROLL DOWN TO VIEW* 
LABELED FROM THE BRAND &  FROM THE MANUFACTURER 

Advertising 

Using Amazon's ad inventory, I created several sets of ads to target different audiences both on and off Amazon.

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