LOGO DESIGN :: CREATIVE DIRECTION :: PACKAGING DESIGN :: SOCIAL DESIGN
Eirtree Health is a Denver based supplement company. Their revolutionary skin spray technology permeates through your pores allowing for a much higher rate of efficacy than traditional supplements. After launching their initial CBD product they quickly expanded to vitamins, beauty and pain relief products. I worked with them from very early on to cultivate the overall brand image including logo designs, web design, packaging design, internal and consumer facing asset design, and a curated/interactive social direction.
packaging design
The goal of Eirtree's packaging was to combat the norm of dull vitamin and supplement packaging that we are used to seeing on grocery store shelves. Instead, I focused on using bold colors, an easily identifiable product logo, and a simple wave element pulled from Eirtree's mantra of living fluidly. The result is a cohesive product line that stills gives each product enough individual character to stand alone.