LOGO DESIGN :: CREATIVE DIRECTION :: PACKAGING DESIGN :: SOCIAL DESIGN
Eirtree Health is a Denver based supplement company. Their revolutionary skin spray technology permeates through your pores allowing for a much higher rate of efficacy than traditional supplements. After launching their initial CBD product they quickly expanded to vitamins, beauty and pain relief products. I worked with them from very early on to cultivate the overall brand image including logo designs, web design, packaging design, internal and consumer facing asset design, and a curated/interactive social direction.
The goal of Eirtree's packaging was to combat the norm of dull vitamin and supplement packaging that we are used to seeing on grocery store shelves. Instead, I focused on using bold colors, an easily identifiable product logo, and a simple wave element pulled from Eirtree's mantra of living fluidly. The result is a cohesive product line that stills gives each product enough individual character to stand alone.