Dragon was started in Southern California in the early 90's. A pioneer in the action sports industry, they began as a surf inspired sunglasses brand but quickly grew into snow and motorsports offering a full line of goggles and accessories. Nearly 30 years later, they continue pushing innovative products and have achieved icon status within the industry. I worked with Dragon across their accessories, print, and digital materials offering creative direction and seeing campaigns from storyboard to completion. I also managed the majority of their SMU projects, which included things from bus wraps and billboards to goggles and promo items.