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AMAZON BRAND STORE :: AMAZON A+ & BRAND STORY :: DIGITAL ADVERTISING

Smartwool is an outdoor apparel brand that specializes in merino wool. While working at Macarta (an e-commerce agency), I was tasked with optimizing all of their designed Amazon content to more closely align with their brand. 

Amazon Brand Store

All established brands have their own brand store within Amazon's site. I built Smartwool's store from scratch to put an emphasis on seasonal campaigns, merchandising of key categories, and highlighting the benefits of merino wool. 

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Amazon Brand Story & A+

The brand story and A+ content are featured below the fold on Amazon product pages and are an opportunity for custom merchandising, and going into more detail about the brand or product.

*SCROLL DOWN TO VIEW* 
LABELED FROM THE BRAND &  PRODUCT DESCRIPTION 

Advertising 

Using Amazon's ad inventory, I created several sets of ads to target different audiences both on and off Amazon.

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